Brand kit · Fitness · industrial
Fitness Kit · Iron Works
An industrial brand kit for gyms, studios and personal trainers. 15 artboards, 24 editable fields and 6 ready-made colourways.
$199 AUD, once. No subscription.
A brand identity system from an agency typically costs $3,000 to $15,000 for small and medium businesses. Source: TDS Australia, “How Much Does Brand Design Cost in Australia?”
What this is
The full identity: logo lockups, the colour and type system, printed stationery and social artwork, plus a brand guide that writes your own decisions back to you.
It suits gyms, studios and personal trainers. The wording, the mark and the colours are all yours to change, so it does not have to stay in that lane.
The 15 artboards
- Primary lockup · 1200 × 630px
- Stacked · 900 × 900px
- Monogram · 600 × 600px
- Palette · 1200 × 900px
- Type · 1200 × 900px
- Card, front · 85.5 × 54mm at 300dpi
- Card, back · 85.5 × 54mm at 300dpi
- Letterhead · 210 × 297mm at 300dpi
- Social, quote · 1080 × 1080px
- Social, offer · 1080 × 1080px
- Social, announcement · 1080 × 1080px
- Social, floor hours · 1080 × 1080px
- Social, testimonial · 1080 × 1080px
- Social, membership · 1080 × 1080px
- One-page site · 1440 × 2560px
Getting it made
The artwork is vector, so there is no resolution to run out of: the same file sets a business card and a shopfront. What changes with size is how much detail survives the process.
| A signwriter or wrapper | Send the SVG. They will ask for “the vector” and this is it. |
|---|---|
| A printer | Send the PDF with bleed. Already outlined, 3mm on every edge, nothing to prepare. |
| An embroiderer or a cutter | Cut vinyl and thread cannot hold detail finer than about 2mm, and a blade job is limited to about 4 colours. Check the mark at the size it will be made before ordering. |
| Social and slides | Send the transparent PNG at 2000px. |
Already have a different logo you need these files for? We redraw an existing mark by hand into all nine, with a page saying which goes to whom.
What you can change
24 editable fields, plus 6 ready-made colourways (Iron Works, Concrete, Foundry, Weld, Quarry, Chalkline):
Business name · Tagline · Brand device · Paper · Ink · Accent · Quote · Offer headline · Offer detail · Announcement · Floor hours (one per line) · Testimonial · Testimonial name · Product name · Product price · About blurb · Website memberships (the first 3 show on the page) · Product photo (optional) · Gym photo (optional) · Contact name · Phone · Email · Address · Website
Specifications
| Price | $199 AUD, one-off. GST included. |
|---|---|
| Format | Brand kit |
| Suits | gyms, studios and personal trainers |
| Artboards | 15 |
| Typefaces | Bebas Neue and Inter, licensed for commercial use |
| Delivery | Immediate. The files download in the browser the moment payment clears. |
| Licence | Yours to use for your business, including commercially, with no ongoing fee. You cannot resell the template itself. |
| Colour space | RGB. Australian printers convert to CMYK as a matter of course; the bleed PDF is built for them. |
How buying works
Open the editor and type your business name. The artwork updates as you type, with no preview step and nothing to wait for. When it looks right, you pay once and the files download immediately. Your order number and the email you paid with will retrieve the design again later at brandlaunch.shop/orders, at no extra cost.
Shown with the template's default wording. Every word, colour and mark on it is editable.
The colourways
6 palettes ship with this template, each one set across every colour on every artboard at a single click. Any colour is still yours to change to a hex of your own.
Iron Works
Concrete
Foundry
Weld
Quarry
Chalkline
The typefaces
Bebas Neue
Handsome type sells
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Inter
Handsome type sells
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Licensed for commercial use through Google Fonts. Nothing to buy, nothing to renew.
The mark, at four sizes
Every mark is drawn as a filled form rather than a fixed-width line, so it thickens rather than disappears as it shrinks. Here it is at signage scale and at the size of a browser tab.