brandlaunch.
Our own identity, built with the same system we sell.
The store’s identity is its best advertisement — everything on this page ships in kits from $49.
One glyph.
The mark is a “bl” ligature drawn as one glyph. The b’s two bowls hang off a stem it shares with the l; the l’s arm extends right to become the runway, and the whole form ends in the brand’s full stop — the “.” of brandlaunch.
It is type-derived, not illustrative: circle-arc bowls, even stroke weights, classic B proportions with the lower bowl larger. No mascot, no swoosh — letterforms doing the work.
Three arrangements.
Clearspace — one bowl radius, all sides. Never smaller than 16px.
Paper and ink.
Three voices.
Buy your brand.
Inter Tight carries the body — product copy, checkout, the quiet sentences between headlines. Set small, spaced generously, never bolder than medium.
This is our kit.
Yours starts on the shelf →