Guides

Guides

Everything here is written to answer one question properly, including the times when the answer is that you should spend your money somewhere else.

• What a logo should cost an Australian business in 2026Real price bands for logo design in Australia, from generators and templates to freelancers and studios, and how to tell which one your business actually needs.
• Business card specs Australian printers acceptSizes, bleed, resolution and colour settings for business cards printed in Australia, and the specific mistakes that get a file sent back by the printer.
• What is actually in a brand kitA plain breakdown of what a brand kit contains, what each part is for, and which pieces a small business genuinely uses versus which ones sit in a folder.
• Logo file formats: SVG, PNG, PDF and EPS explainedWhich logo file to send a printer, a sign writer, a web developer and an embroiderer, and why sending the wrong one costs you time and money.
• How to choose brand colours that hold upContrast, legibility at small sizes and print behaviour: the practical constraints that decide whether a brand palette works or quietly fails.
• Do you need a designer, or will a template do?An honest comparison of hiring a designer against buying a template, including the specific situations where a template is the wrong purchase.